Thursday, March 13, 2008

New Media Meets the Department of Defense

In Feburary of 2007, The Department of Defense began a new media program. The objective of the program was to transform communications to meet the demands of fighting the Global War on Terror in a new media age. We realize that a lot of our young servicemembers in particular are using new media first and foremost to get news and information. According to a Deloitte & Touche Survey in December of 2007, 38% of consumers are watching TV shows online, 36% use their cell phones as entertainment devices, 45% are creating online content like Web sites, music, videos and blogs for others, 69% are watching or listening to consumer-generated content.

When the New Media Department found out about BlogTalkRadio, ASY Live seemed like a natural fit. There are so many great things that organizations, citizens and their families are doing to support the servicemembers, and ASY Live is a perfect way to talk about troop support in a new media format.

You can learn more about the New Media Program by listening to our first ASY Live show with the Director of New Media, Roxie Merritt.

To find out more about the vision of ASY Live and New Media for the America Supports You program, listen to "Intro to ASY Live" with Deputy Assistant Secretary of Defense for Internal Communications and Public Liaison Allison Barber.

The past few shows have had some great information. Everything from non-profit support groups and their efforts on behalf of our servicemembers to finanical readiness tips geared toward the military. You can check out the programs at

Topics of interest:

- Laptops Bring Life to the Wounded
- "Angels" helping our servicemembers
- Words from the "Opera" of the Blogosphere
- Coping with the loss
- Free music for servicemembers
- Strong in Faith, Strong in Service
- Support from a High School Senior and a Dallas Cowboy
- Financial Tips for Moving and Deployment

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